JUMPSTART is a website for fitness beginners to build their first strength routine, with or without access to gym equipment. The project focuses on simplicity and taking the first steps towards what you want to achieve, even if they’re small steps.

THE VISUAL LANGUAGE INCORPORATES AN ENERGIZED COLOR PALETTE WITH A DIY-SPIRIT, USING COLLAGE-STYLE IMAGES AND A LAYOUT INSPIRED BY PERSONAL WEBSITES FROM THE EARLY 2000’S.